3 ways a fundraising consultant can help you fill the gap
by Amy Appleton
How a fundraising consultant can help you fill the gap
Do you have a current vacant fundraising position?

Are you struggling to recruit a suitable candidate to a post?

Is recruitment taking longer than you expected?

Do you have a temporary increase in workload and need to increase capacity?

A fundraising consultant could be a great temporary solution to boosting your fundraising capacity. Working to your timeframe, they could slot in and start delivering quality work very quickly without the need for training, desk space or HR support.

What would be involved?

Interim support is tailored to each charity to reflect available resources and timeframe, but could entail:

  • Inception meeting – to set expectations, agree actions and timescales, exchange key documents including applications, cases for support, reporting commitments and pipeline. After reviewing these documents, a fundraising consultant could immediately start work.
  • Keeping on-top of all reporting commitments to current funders.
  • Account managing current relationships to ensure they stay engaged.
  • Applications and proposals to pipeline prospects
  • Developing a new compelling case for support
  • Prospect research to identify potential funders
  • Smooth handover to permanent staff member.

What could be achieved?

Interim support would ensure that nothing gets missed, relationships are maintained and developed and that your charity is still proactively seeking new funding. Depending on your exact requirements you could:

  • Maintain and develop current relationships to ensure that your reputation and supporter base is intact at the end of the interim period.
  • Ensure that your charity is still proactively seeking support and not missing any new opportunities or deadlines.
  • Avoid encumbering other team members or non-fundraising employees with added workloads
  • Benefit from experienced external support to enhance your current offer and highlight any ways you may improve.
  • Receive a resource pack of cases for support, proposals and pipeline that can ensure that a new team member can hit the ground running.
  • Take the pressure off whilst you find the right person for the role, knowing that your fundraising is in safe hands.
  • Access recruitment support, training and smooth handover for a new team member.

Interim Support in Action

We recently provided three months trust fundraising interim support to Cecily’s Fund, a charity working to provide an education to vulnerable children and orphans in Zambia. Cecily’s Fund were in the process of recruiting a new trust fundraiser, however they needed some support to meet reporting requirements and maintain application momentum during the interim period. We worked to their current pipeline and identified new potential funders to apply to whilst developing a core case for support that helped the new trust fundraiser to hit the ground running.

During the interim period, we were also able to develop two major applications for overseas funding and ensured that crucial deadlines weren’t missed.

“The quality of services delivered by KEDA Consulting was excellent. I would happily recommend them to others looking for interim fundraising support”
Cheryl Hooper, Director, Cecily’s Fund

Next steps

If you have a fundraising gap, a fundraising consultant may be the perfect fit. Think about your expectations, current resources and what you think you may need from a consultant. A consultant would be able to advise you on the best route to take and whether interim support will add value to your charity’s work.
How a fundraising consultant could increase your income
Are you branching into a new income stream?

Are you considering trust fundraising for the first time?

Do you want to increase your corporate partnerships?

Do you have a major bid or tender coming up and don’t know where to start?

Do you think you can develop, improve or grow in a specific income stream?

A fundraising consultant could tailor support to help you to implement or develop one or more specific income stream.

Branching into a new area is a great way to increase your income, but it can be intimidating. For example, if you want to trust fundraise for the first time, hiring, training and managing a trust fundraiser without the internal experience or support can be daunting. A fundraising consultant can equip you with the tools and environment needed to ensure that you make the most of this opportunity.

What could be involved?

  • Feasibility study – to assess your charity’s aims and resources and the funding landscape to ensure that branching into a new income stream makes sense. A good fundraising consultant will not undertake work that will not add value to your charity.
  • Peer and prospect research – to assess what other similar organisations are achieving through this specific area of fundraising and identify a pool of potential donors.
  • Highlight any areas that need developing in order to secure support i.e. monitoring and evaluation, case studies, etc
  • Develop a compelling case for support to act as a basis for specific funding applications
  • Seek new relationships, submit tailored applications and proposals to a range of suitable funders.
  • Account manage and deliver reporting requirements.
  • Continue to deliver support long-term or assist with transition to internal fundraising team.

What could be achieved?

You would receive professional advice and support on how you can develop your fundraising to diversify your sources of income and help you to meet your aims and objectives.

  • Kickstart new fundraising activity with the safety of knowing it is feasible and well-planned.
  • A compelling resource pack including prospect list, case for support, previous applications, budgets and reporting.
  • No-nonsense, reliable fundraising support and the knowledge that your fundraising is in reliable hands with minimum effort and management
  • A robust handover process at the end of the fundraising consultancy period.

Fundraising Support in Action

Bone Cancer Research Trust have an ambitious 2017-2022 strategy to deliver ‘The Biggest Ever Commitment To Primary Bone Cancer’ through significant investment in research, information, advice and support. In order to achieve this strategy, they decided that they needed to look to new income streams and sought our help to begin trust fundraising.

We have worked with the team to identify the viability of trust fundraising through a peer review, identified a range of suitable sources of grant funding and have developed a bank of compelling cases for support

“The team at KEDA Consulting have been great at helping us to develop and implement trust fundraising. It was daunting when we first considered branching into trust fundraising, but with KEDA’s help we are confident that trust fundraising is a viable source of income for our work.”
Mat Cottle-Shaw, Head of Fundraising and Communications , Bone Cancer Research Trust

Next steps

If you are considering diversifying your income, a fundraising consultant could take the pressure off and help you to ensure that the decision is right for your charity. Have a quick conversation or book an initial consultation to talk through your funding priorities.

If you have any queries, or would like to find out more get in touch hello@kedaconsulting.co.uk
How external input can take your fundraising strategy to the next level
Is your charity looking to change the way that they fundraise?

Are you diversifying your income sources or adding a new funding stream to your current fundraising mix?

Do you have an ambitious operational strategy to achieve over the next few years?

If so, you may benefit from support to write and implement a fundraising strategy.

What would be involved?

In order to develop a fundraising strategy to meet your charity’s needs, a consultant would undertake a full review that may include:


  • A review of key strategic documents and consultation with key staff and/or trustees to understand the current and planned areas of work.
  • A review of fundraising activity through assessing planning and reporting documents and a consultation with key staff and/or trustees to understand the strengths and weaknesses of any fundraising undertaken to date.
  • A review of relationships with existing/past supporters and prospects that have not yet been engaged.


  • A peer review to look at the annual reports and websites of similar organisations to identify their fundraising methods, levels of income secured and to help identify potential funders.
  • Prospect research to assess the capacity and propensity to give of funders supporting peer organisations and to identify additional prospects with a relevant focus.

What could be achieved?

Following the internal and external review, you would receive a fundraising strategy paper that would include:

  • An outline of voluntary income streams available to your charity and the conditions needed to be attractive to those income sources.
  • A set of clear and actionable recommendations for a fundraising programme, including resource requirements.
  • A prospect sheet with details on potential supporters, including recommended approach, size of request and details regarding their giving history and preferences.

Fundraising strategy in action

We are working with BlindAid to develop a fundraising strategy, operational plans and implementation support across the fundraising mix to enable them to meet increased demand from older Londoners with sight loss.

“We have found the team to be consummate professionals, who have listened carefully to our brief to gain a thorough understanding of our needs; they are creative and deliver a quality service. Importantly they are responsive and deliver to timelines. I recommend KEDA Consulting unreservedly.
Sue O’Hara, Chief Executive Officer, BlindAid

If you are still wondering whether a fundraising consultant may add value to your charity, or if you have any questions – there is no harm in asking! Get in touch hello@kedaconsulting.co.uk

This article was written by Amy Appleton in October 2018. If you would like to discuss or comment on the content please feel free to get in touch at amy.appleton@kedaconsulting.co.uk or https://twitter.com/KEDA_Consulting