2. Focus your time:
There is only so much that one person can achieve, so it is vital that you prioritise your time. Think about what you would do if you only had two hours a day, and begin there. Assess your income streams, what activities generate the most return on the smallest time investment?
Develop your fundraising strategy accordingly. Focus time on the activities that will help you achieve your fundraising targets whilst freeing up some time to concentrate on areas for development. Do you think that your charity could benefit from adding a new element to your fundraising mix – if so, look into the feasibility. For example, if you think your organisation should explore trusts and foundations, do some peer research to see if it is a viable income stream for similar charities and, if so, make your case to your Senior Management Team (SMT). If this would require additional resource, such as an additional team member or support from a consultancy, then make this clear.
Similarly, as you are your charity’s fundraising expert, you need to be clear when you think that your SMT have unrealistic expectations. Some buzzwords may be thrown around, your colleagues may think that there are major donors around every corner, or that legacy income is a ‘get rich scheme’. You need to explain that exploring unrealistic growth areas is not a good use of your time, but remember to explain why!
Also, prioritising certain areas means not prioritising other areas. Don’t be afraid to say no! Doing an hour round trip for a ten minute talk in a church hall my not be the best use of your time, and whilst it may be hard to say no, you have to think about what is best for your organisation.
If you would like to learn more about productivity, check out Alex Blake’s article: 15 Ways to Become a Productive Fundraiser.