2. Let them set the bar
We have all been there, two weeks before the event and no matter how many times you refresh their online giving page, you have participants who just don’t seem to be fundraising. It can be tricky, you don’t want to pile on the pressure, but you also don’t want the places to cost more than they raise. Many have tried to combat this by setting high minimum sponsorship or targets to only attract those who are ‘really serious’. Ultimately, these high goals can actually have the opposite effect. If the participant isn’t invested in the goal or thinks it is just out of their reach, they may feel defeated from the outset.
Alternatively, you should encourage each participant to set their own target. They will have a good idea of how much they can raise and once they set the target it will make them more accountable to achieving it. Plus, it means that you will have a more realistic predicted income from the beginning – brownie points from the finance department!
If they set a target that is too low, it gives you the opportunity to explain the cost of the place to the charity and offer helpful ways you can support them to boost the target.
3. Support their fundraising
Actively create opportunities to boost your participants’ targets. Arrange a few bag-packs or bucket collections and invite your participants along, whatever they have in their bucket will be added to their target.
Don’t just send a link to an online giving page or a few ideas of how they can fundraise. Instead, tell your participants what worked really well last year for your most successful fundraisers. Even better, ask your best fundraiser to share their top tips.
Be creative with your online giving support. Maybe ask a digital marketing person to put together a guide to success. Pre-set your online giving pages so that they are automatically branded on set up and have a motivational body of text that each participant can personalise. Emphasise the importance of making their pages personal, offer links to really great examples and ensure that you explain that direct asks will always do better than just sharing a page on social media.
Be clear on the difference that your participants are making. Set price points of what their fundraising can buy - how many people will their money help? Not only will this motivate the participant, it can help to package up donation points for their sponsors.