• 0191 716 2670
  • hello@kedaconsulting.co.uk
KEDA Consulting Logo for whiteKEDA Consulting Logo for whiteKEDA Consulting Logo for whiteKEDA Consulting Logo for white
  • Home
  • Strategic Consulting
  • Grant Funding
  • Clients
  • Insights
Why your charity?
by Alex Blake
We all know it’s a competitive environment, whether you’re applying for grants, pitching for corporate partnerships or asking individuals for support. So let’s channel our inner Simon Sinek and start with Why?
Firstly, why does your charity exist?

For example: Future Builders Uganda exists because children in Nkozi, Uganda, are living in poverty with a lack of opportunities to improve the quality of life for themselves and their community.

Then, why should I support your charity rather than another? Why support Future Builders Uganda rather than one of the well-known charities working in Uganda like Oxfam or Save the Children?

To do this you need to think about the strengths and weaknesses of your charity and those of your peers/competitors, and reflect this in your communications with potential supporters.

For example: Future Builders Uganda is the only charity working directly with the community in Nkozi. Our founder is working with local community leaders, teachers, parents and children to identify and address the issues that matter to them. Together we plan the best solution and raise the funds required to provide practical support.
FBU

By working directly with the community we ensure that every penny of your donation makes a difference to the children of Nkozi. Our projects are those that are most needed, have the best chance of achieving long term impact and are excellent value for money. We are able to move much more quickly in meeting these needs than the large NGOs.

For example, in May this year we agreed with the community that there was an urgent need for a clean water supply in the village of Kasozi because they are completely reliant on rain water being stored in steel tanks and so in the dry season there is simply no clean water. We have raised the funds, hired local contractors and drilled a deep bore hole with water pump. We agreed with the community that the pump would be located near and maintained by the local mosque, which has also benefitted from new concrete flooring and prayer mats as part of this project. All in less than two months and for less than £3,700. That’s just £15 per person to have clean water for years to come in this remote rural village.

As a trustee of this great small charity, I donate to them regularly. If you would like to as well, you can do so here.

What would be the answer for your charity? Why would I support your charity rather than another?

Share your answers with us at hello@kedaconsulting.co.uk and/or @KEDA_Consulting for a chance to win a donation of £100.

If you need help with the question of why potential supporters should give to your charity, we are here for you. To find out more about how we can help you to secure funding or develop successful fundraising programmes, contact us at hello@kedaconsulting.co.uk to arrange a call.
associationsv2
Share

Comments are closed.

Contributors to the following sector publications, events and conferences:

© 2022 KEDA Consulting. All Rights Reserved.
This website uses cookies to improve your experience. You can change your browser settings at any time.
Accept and close
Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Keep in touch

 

Privacy Policy

Head of a Fundraising Team in a large charity with at least one trust fundraiser

If you are not securing the amount of grant income you think you should be, it is probably not due to a lack of capacity. It might be for a number of more complex reasons, such as organisational issues which require better collaboration with colleagues in other teams such as services, finance, policy and so on; or performance issues, such as ineffective practices within the trust fundraising programme. Or you may have a temporary reduction in capacity due to a trust fundraiser leaving or being on maternity or sick leave.

Director/Head of Fundraising at a charity with a small fundraising team

We have found that charities with small fundraising teams are often failing to maximise grant funding opportunities for one of three reasons:

  1. If grant funding has not been a focus in your charity, then you and your team are not likely to be experienced in this area of fundraising and already have a full workload
    managing other income streams. In this case, you are not well placed to identify the best funding opportunities and develop compelling applications.
  2. You do have the experience and expertise in securing grant funding but this is only one part of your role so you don’t have enough time to grow grant income to its full potential.
  3. You have a dedicated trust fundraiser but they are not maximising opportunities to grow grant income to its potential. This could be due to issues with strategy, performance or organisational issues outside of their control.
CEO of a small charity with no fundraising staff

We find that small charities usually have a history of raising most of their income from either grant funding or community fundraising.

If you lead a small, grant funded charity, you will probably be skilled in bid writing by necessity. You might be a great bid writer. However, we know that this is only one aspect of your role, alongside overseeing your services, managing the team and often everything else from accounting to fixing the printer! If you are stretched thinly, you will be missing out on funding opportunities that could help to grow your charity.

If you lead a small charity that relies on other forms of fundraising, you and your team may have very little experience of identifying and securing grant funding. You might not know where to start in terms of identifying the right funders to apply to, writing a compelling case for support or how to even make time for this amongst everything else.

Sign up for our monthly insights to download your complimentary guide

 

Already a member? Click here

Register your interest

 

    First Name (required)

    Last Name (required)

    Organisation (required)

    Job Title

    Email Address (required)

    Location (required)

    Fundraising strategySecuring grant fundingUnrestricted income streams

    Sign up to our newsletter to receive an alert when tickets go on sale

     

    Sign up for our monthly insights to download your complimentary guide

     

    Already a member? Click here

    Sign up for our monthly insights to download your complimentary guide

     

    Already a member? Click here

    Sign up for our monthly insights to download your complimentary guide

     

    Already a member? Click here