• Throughout the partnership make sure you regularly check in and say thank you. Your supporter will be extremely excited and proud to be working with the charity at the beginning and it’s your job to make sure they stay that way! If they are part of a larger organisation, run staff workshops so that everyone who is contributing to your cause is well aware of the difference they are making.
• At the end of the partnership make sure you celebrate! And celebrate on their terms – ask them what they would like to do and do it! Finally, make sure you review the partnership by asking them what they enjoyed and what they would have changed. You can put this into practice for next time you work together, as well as using it for your own learning going forwards.
I had such a great time delivering this step-by-step approach as a conference session, helping fundraisers from a range of disciplines. I can’t wait for the fundraising training programme that KEDA Consulting will be launching early in 2020. If you are keen to improve your relationship building skills; community and corporate fundraising; trust fundraising; or learn more about another element of the fundraising mix, register your interest here