Have your say on trust fundraising
by Alex Blake
Last year, I developed our Trust Fundraising Scorecard to help charities like yours to improve their trust fundraising. The plan was for a tool that would identify your trust fundraising strengths and areas you could improve to secure more grant funding.

The Scorecard has now been completed by 240 charities, each answering 40 questions, so we now have a significant bank of data and we want to share our findings with you and other stakeholders in trust fundraising and grantmaking.

We will share findings including average scores across our five-step trust fundraising framework, as well as other key data points including those much-coveted success rates and ROI. We will segment the data by factors that impact the scores, such as charity size and the number of trust fundraisers employed.

Are you interested to understand how your trust fundraising programme compares to the average scores? Make sure you are opted-in to our mailing list, by following the link at the top of the page, to make sure that you are among the first to receive the report when it launches.

I think there will also be individual questions that tell an interesting story, for example ‘Do you think your charity is maximising its grant funding potential?’ or ‘How confident do you feel in your understanding of the questions funders ask on grant application forms’?

I think it’s important that we can get as broad a picture as possible of different trust fundraising programmes across sectors, so if you haven’t already, and you want your charity’s response to be included in the analysis, you will need to complete the scorecard by 16th May 2021. You can complete the Scorecard here: https://www.kedaconsulting.co.uk/your-scorecard/. It’s completely free, confidential and takes less than 10 minutes. You’ll receive your score and advice on how to increase your grant income.

Once we have analysed all responses, the report will be made available to help you and also to provide insights to grantmakers. With this in mind, I feel it’s important that you have your say in shaping the content covered in the report.

To add context to the data, we will conduct some informal interviews with grant-seekers and with some grant-makers. With this in mind I have three questions for you:

1. What would you like us to ask other grant-seekers?

2. What would you like us to ask grant-makers on your behalf?

3. Would you like to take part in our interviews? These will take no more than 30 minutes, you can choose to respond anonymously if you prefer, and you can take part by either Zoom, phone or e-mail, between 3rd and 21st May 2021.

If you would like to contribute, please get in touch at hello@kedaconsulting.co.uk.

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