Charity Impact Podcast: Sufina Ahmad MBE on grantmaking changes during Covid; racial equity; reimagining the art of the possible; and leadership capabilities. (#5)
“I find time and again that it's the quiet leaders that have the skills and capacities that we need; they've got the ability to sense make, to relate, to vision, to invent. They're often the people who are doing the hard work and the necessary background work through which we can form these building blocks that we need to dismantle the oppression or the injustices that we currently find ourselves facing.”
Sufina Ahmad MBE, Director, John Ellerman Foundation
As Director of the John Ellerman Foundation, Sufina works closely with trustees, staff and stakeholders, including grantees, to ensure all aspects of the Foundation’s strategy, governance and grantmaking work is delivered effectively.
Before joining the Foundation, Sufina worked in corporate strategy and performance at the City of London Corporation. She has also worked for the National Lottery Community Fund and City Bridge Trust in grantmaking, strategy and policy roles. Sufina started her career in service delivery and business development roles for charities working with adults with learning disabilities and older people.
Sufina holds trusteeships with Just for Kids Law, We Belong, The Charterhouse and the Association of Charitable Foundations. Sufina is an honorary Fellow of the Chartered Institute of Fundraising, having chaired their Expert Panel on Equality, Diversity and Inclusion. She is also an RSA fellow. Sufina was awarded an MBE for charitable services in 2020.
This inbetween-isode features a clip from our 2021 event on grantmaking changes, where Sufina spoke about her personal reflections of leading John Ellerman Foundation since starting the role in January 2020 as well as what this period has meant for the grant making sector and what might come next.
Sufina’s insightful and inspiring talk covers leadership in the sector as well as some of the big issues for grantmakers around power, transparency and equity; how the response to Covid-19 has improved grantmaking practice; increased focus on diversity, equity and inclusion and re-energised the art of the possible.
Scroll down for episode notes and links.
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As I mentioned in the podcast launch, my plan is to produce a series of say six to 10 episodes and then review whether to continue or not.
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You can find Sufina on Twitter and Linkedin. View updates from the team at John Ellerman Foundation and find out more about applying for funding here.
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If you have any questions, feedback or enquiries regarding the podcast, you can e-mail hello@kedaconsulting.co.uk or tweet @alexblake_KEDA
This podcast is brought to you by KEDA Consulting, where we help charities to develop strategy, secure funding and make decisions to navigate the various challenges and opportunities we face in the sector.
Click on the episode title below to find the play buttons and all associated notes and links to resources:
If you are not securing the amount of grant income you think you should be, it is probably not due to a lack of capacity. It might be for a number of more complex reasons, such as organisational issues which require better collaboration with colleagues in other teams such as services, finance, policy and so on; or performance issues, such as ineffective practices within the trust fundraising programme. Or you may have a temporary reduction in capacity due to a trust fundraiser leaving or being on maternity or sick leave.
We have found that charities with small fundraising teams are often failing to maximise grant funding opportunities for one of three reasons:
We find that small charities usually have a history of raising most of their income from either grant funding or community fundraising.
If you lead a small, grant funded charity, you will probably be skilled in bid writing by necessity. You might be a great bid writer. However, we know that this is only one aspect of your role, alongside overseeing your services, managing the team and often everything else from accounting to fixing the printer! If you are stretched thinly, you will be missing out on funding opportunities that could help to grow your charity.
If you lead a small charity that relies on other forms of fundraising, you and your team may have very little experience of identifying and securing grant funding. You might not know where to start in terms of identifying the right funders to apply to, writing a compelling case for support or how to even make time for this amongst everything else.