Sufina Ahmad MBE on philanthropy, grantmaking, charity leadership & governance, and developing strategy in complex and changing environments.
“We must work as trustees to always act in the strategic because we are not close enough to the work to know what to do at an operational level and the moment we think we do is the moment we are failing.”
In this episode of the Charity Impact podcast, I speak to Sufina Ahmad about her impressive career progression, learning and development, charity governance and leadership, philanthropy, grantmaking and developing strategy in complex and changing environments.
Scroll down for episode notes with a few approximate time stamps and links to resources.
Sufina Ahmad MBE, Director, John Ellerman Foundation
As Director of the John Ellerman Foundation, Sufina works closely with trustees, staff and stakeholders, including grantees, to ensure all aspects of the Foundation’s strategy, governance and grantmaking work is delivered effectively.
Before joining the Foundation, Sufina worked in corporate strategy and performance at the City of London Corporation. She has also worked for the National Lottery Community Fund and City Bridge Trust in grantmaking, strategy and policy roles. Sufina started her career in service delivery and business development roles for charities working with adults with learning disabilities and older people.
Sufina holds trusteeships with Just for Kids Law, We Belong, The Charterhouse and the Association of Charitable Foundations. Sufina is an honorary Fellow of the Chartered Institute of Fundraising, having chaired their Expert Panel on Equality, Diversity and Inclusion. Sufina was awarded an MBE for charitable services in 2020.
You can also listen on YouTube, Amazon Music, Audible or wherever you listen to podcasts.
If you enjoy the Charity Impact podcast, please:
I really appreciate any feedback so I can get a sense of what you enjoy about the podcast, how it helps you in your work for social change and/or what I could do to improve it.
You can find Sufina on Twitter and Linkedin. View updates from the team at John Ellerman Foundation and find out more about applying for funding here.
For support with trustee recruitment and training (as a trustee or as a charity), see https://www.gettingonboard.org/
If you enjoy the Charity Impact podcast, please follow us and leave a review on your podcast player.
If you have any questions, feedback or enquiries regarding the podcast, you can e-mail hello@kedaconsulting.co.uk or tweet @alexblake_KEDA
The Charity Impact podcast is brought to you by KEDA Consulting, where we help charities to increase their income and impact.
Click on the episode title below to find the play buttons and all associated notes and links to resources:
If you are not securing the amount of grant income you think you should be, it is probably not due to a lack of capacity. It might be for a number of more complex reasons, such as organisational issues which require better collaboration with colleagues in other teams such as services, finance, policy and so on; or performance issues, such as ineffective practices within the trust fundraising programme. Or you may have a temporary reduction in capacity due to a trust fundraiser leaving or being on maternity or sick leave.
We have found that charities with small fundraising teams are often failing to maximise grant funding opportunities for one of three reasons:
We find that small charities usually have a history of raising most of their income from either grant funding or community fundraising.
If you lead a small, grant funded charity, you will probably be skilled in bid writing by necessity. You might be a great bid writer. However, we know that this is only one aspect of your role, alongside overseeing your services, managing the team and often everything else from accounting to fixing the printer! If you are stretched thinly, you will be missing out on funding opportunities that could help to grow your charity.
If you lead a small charity that relies on other forms of fundraising, you and your team may have very little experience of identifying and securing grant funding. You might not know where to start in terms of identifying the right funders to apply to, writing a compelling case for support or how to even make time for this amongst everything else.