Digital for charities and nonprofits with Ross McCulloch, Founder of Third Sector Lab
THE CHARITY IMPACT PODCAST EPISODE 14: Digital for charities and nonprofits with Ross McCulloch, Founder of Third Sector Lab
Digital for charities podcast: Interview with Ross McCulloch, Founder of Third Sector Lab
In this episode of the Charity Impact podcast, I talk to Ross McCulloch, Founder of Third Sector Lab, so if you’re interested in digital for charities, then this episode is for you.
While some charities have always used digital well in their delivery and their fundraising, much of the sector is way behind where it could be in terms of digital capabilities. So, we explore some of the key areas that charity leaders and teams need to think about in harnessing technology for social impact.
We start the episode with the current and potential role of AI (artificial intelligence) in the sector, including how it might democratise the sector and which charities funding flows to. We discuss why and how charity CEOs and teams should review the digital capability of their organisation and Ross sets out six core themes:
Leadership: Strategy, empowerment, communication, motivation and empathy
Culture: Creating a culture of inclusion, innovation, and collaboration
Impact: Using data as a driver of growth, innovation, and improvement
Cyber threats and risks: Understand the risks that can be posed through the use of technology; mitigating and resilience to threats.
Road mapping: Review and plan.
Ross shares a lot of useful, free resources and links to all of these as well as relevant organisations are provided below.
Scroll down for episode notes and links to resources.
Founder of Third Sector Lab, Ross leads on all digital strategy and consultancy work. Ross works with charities to help them use digital and social media as a tool to deliver organisational objectives.
He is the founder of Digital Trustees Scotland – a movement which aims to get a tech professional on every charity board. Ross developed and facilitates the highly-successful SCVO Digital Senior Leaders Programme. He also runs the CharityComms Scotland Networking Group and Third Sector Geeks WhatsApp Group to help strengthen the charity digital community.
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