Digital for charities and nonprofits with Ross McCulloch, Founder of Third Sector Lab
In this episode of the Charity Impact podcast, I talk to Ross McCulloch, Founder of Third Sector Lab, so if you’re interested in digital for charities, then this episode is for you.
While some charities have always used digital well in their delivery and their fundraising, much of the sector is way behind where it could be in terms of digital capabilities. So, we explore some of the key areas that charity leaders and teams need to think about in harnessing technology for social impact.
We start the episode with the current and potential role of AI (artificial intelligence) in the sector, including how it might democratise the sector and which charities funding flows to. We discuss why and how charity CEOs and teams should review the digital capability of their organisation and Ross sets out six core themes:
Ross shares a lot of useful, free resources and links to all of these as well as relevant organisations are provided below.
Scroll down for episode notes and links to resources.
Ross McCulloch
Founder of Third Sector Lab, Ross leads on all digital strategy and consultancy work. Ross works with charities to help them use digital and social media as a tool to deliver organisational objectives.
He is the founder of Digital Trustees Scotland – a movement which aims to get a tech professional on every charity board. Ross developed and facilitates the highly-successful SCVO Digital Senior Leaders Programme. He also runs the CharityComms Scotland Networking Group and Third Sector Geeks WhatsApp Group to help strengthen the charity digital community.
You can also listen on YouTube, Amazon Music, Audible, Goodpods or wherever you listen to podcasts.
In this episode of the Charity Impact podcast, @alexblake_KEDA talks to @ThirdSectorLab founder Ross McCulloch. If you are interested in digital for charities, then this episode is for you. https://t.co/HPRng9GBZY#Digital #Charity #Technology
— Charity Impact Podcast (@CharityImpactPd) March 28, 2023
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You can find Ross at Third Sector Lab, on LinkedIn, Facebook or Twitter.
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If you are not securing the amount of grant income you think you should be, it is probably not due to a lack of capacity. It might be for a number of more complex reasons, such as organisational issues which require better collaboration with colleagues in other teams such as services, finance, policy and so on; or performance issues, such as ineffective practices within the trust fundraising programme. Or you may have a temporary reduction in capacity due to a trust fundraiser leaving or being on maternity or sick leave.
We have found that charities with small fundraising teams are often failing to maximise grant funding opportunities for one of three reasons:
We find that small charities usually have a history of raising most of their income from either grant funding or community fundraising.
If you lead a small, grant funded charity, you will probably be skilled in bid writing by necessity. You might be a great bid writer. However, we know that this is only one aspect of your role, alongside overseeing your services, managing the team and often everything else from accounting to fixing the printer! If you are stretched thinly, you will be missing out on funding opportunities that could help to grow your charity.
If you lead a small charity that relies on other forms of fundraising, you and your team may have very little experience of identifying and securing grant funding. You might not know where to start in terms of identifying the right funders to apply to, writing a compelling case for support or how to even make time for this amongst everything else.