Charity founder CEO podcast - guest image jennie Cashman Wilson, - Charity Impact Podcast.
Episode keywords:
Running a Charity, Start-up, Learning from Failure, Mindset Transformation, Money Mindset, Toxic Perfectionism, Succession Planning, Risk-Taking, Creative Potential, Culture of Agency, Creativity, Abram Wilson Foundation, Autobiographical Children’s Book.
Episode description:
Imagine turning personal loss into a legacy of hope, inspiration, and creativity.
The inspiring journey of Jennie Cashman Wilson, founder and CEO of the Abram Wilson Foundation, tugs at our heartstrings, as we explore love, loss, and the transformational power of music.
Tune into this episode to discover how Jennie turned personal tragedy into an inspiring legacy. Navigating the stormy waters of founding a charity, Jenny shares her initial struggles, from defining the organization’s purpose to overcoming her discomfort in asking for financial support. The story of the Abram Wilson Foundation unfolds, detailing its formation in the early years, the support system Jennie assembled, and the crucial elements to tripling the charity’s turnover—mindset transformation and financial tracking.
We wrap up our heartfelt discussion by delving into Jennie’s recent endeavour—an autobiographical children’s book, written in just 50 sentences. This audacious venture intertwines themes of fear, courage, hope, loss, and love, mirroring Jennie’s personal journey. Jennie also candidly shares her decision to step down as CEO after 11 years, the importance of fostering a culture of agency, the impact of toxic perfectionism and learning from failure. This episode is more than an exploration of Jennie’s life and work—it’s a treasure trove of wisdom, inspiration, and invaluable advice for anyone involved in charity work.
Get Jennie’s new book here: Becoming Brave.
Episode transcript:
You can access the transcript for this episode here. It is AI generated and not 100% perfect but I think it is good enough to follow the conversation. Unfortunately, we don’t have the resource to manually make the corrections.
Jennie Cashman Wilson
Jennie’s background is in arts fundraising and working with young people, which is how she met her late husband, the acclaimed jazz trumpeter Abram Wilson. The pair worked on numerous projects together up until Abram’s passing in 2012, after which Jennie set up the Abram Wilson Foundation. The charity opens doors to the music industry for minoritised young talent and have grown to work with over 200 performing artists and 650 young people. Jennie has been listed in WISE100, a national index recognising the top women in social enterprise and is a recipient of the WACL Talent Award. Becoming Brave is Jennie’s first children’s book.
You can find out more about the Abram Wilson Foundation here, Jennie’s current work here and you can find Jennie on Instagram.
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If you are not securing the amount of grant income you think you should be, it is probably not due to a lack of capacity. It might be for a number of more complex reasons, such as organisational issues which require better collaboration with colleagues in other teams such as services, finance, policy and so on; or performance issues, such as ineffective practices within the trust fundraising programme. Or you may have a temporary reduction in capacity due to a trust fundraiser leaving or being on maternity or sick leave.
We have found that charities with small fundraising teams are often failing to maximise grant funding opportunities for one of three reasons:
We find that small charities usually have a history of raising most of their income from either grant funding or community fundraising.
If you lead a small, grant funded charity, you will probably be skilled in bid writing by necessity. You might be a great bid writer. However, we know that this is only one aspect of your role, alongside overseeing your services, managing the team and often everything else from accounting to fixing the printer! If you are stretched thinly, you will be missing out on funding opportunities that could help to grow your charity.
If you lead a small charity that relies on other forms of fundraising, you and your team may have very little experience of identifying and securing grant funding. You might not know where to start in terms of identifying the right funders to apply to, writing a compelling case for support or how to even make time for this amongst everything else.