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BLIND AID
BlindAid
BlindAid appointed KEDA Consulting in 2017 to provide expert guidance and practical support for BlindAid in setting up our fundraising capability. We have found Alex and his team to be consummate professionals. We have found they listened carefully to our brief to gain a thorough understanding of our needs; they are creative and deliver a quality service. Importantly they are responsive and deliver to timelines. I recommend KEDA Consulting unreservedly.

Sue O’Hara, Chief Executive

BlindAid is London’s oldest charity supporting people with sight loss. Since 1834, they have offered a home visiting service to people with sight loss across the twelve inner London boroughs. They have historically been funded through investment income from an endowment but took the bold decision to increase their service delivery to meet growing demand. This meant spending their reserves to increase services and investing in fundraising to develop a sustainable growth strategy.
We have worked closely with BlindAid to develop a five year fundraising strategy, with operational plans for the first three years. Following the strategy work, we are supporting BlindAid to develop fundraising programmes across trusts and grants, corporate partnerships and individual giving.
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Head of a Fundraising Team in a large charity with at least one trust fundraiser

If you are not securing the amount of grant income you think you should be, it is probably not due to a lack of capacity. It might be for a number of more complex reasons, such as organisational issues which require better collaboration with colleagues in other teams such as services, finance, policy and so on; or performance issues, such as ineffective practices within the trust fundraising programme. Or you may have a temporary reduction in capacity due to a trust fundraiser leaving or being on maternity or sick leave.

Director/Head of Fundraising at a charity with a small fundraising team

We have found that charities with small fundraising teams are often failing to maximise grant funding opportunities for one of three reasons:

  1. If grant funding has not been a focus in your charity, then you and your team are not likely to be experienced in this area of fundraising and already have a full workload
    managing other income streams. In this case, you are not well placed to identify the best funding opportunities and develop compelling applications.
  2. You do have the experience and expertise in securing grant funding but this is only one part of your role so you don’t have enough time to grow grant income to its full potential.
  3. You have a dedicated trust fundraiser but they are not maximising opportunities to grow grant income to its potential. This could be due to issues with strategy, performance or organisational issues outside of their control.
CEO of a small charity with no fundraising staff

We find that small charities usually have a history of raising most of their income from either grant funding or community fundraising.

If you lead a small, grant funded charity, you will probably be skilled in bid writing by necessity. You might be a great bid writer. However, we know that this is only one aspect of your role, alongside overseeing your services, managing the team and often everything else from accounting to fixing the printer! If you are stretched thinly, you will be missing out on funding opportunities that could help to grow your charity.

If you lead a small charity that relies on other forms of fundraising, you and your team may have very little experience of identifying and securing grant funding. You might not know where to start in terms of identifying the right funders to apply to, writing a compelling case for support or how to even make time for this amongst everything else.

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