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CONTACT (FORMERLY CONTACT A FAMILY)
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When I took up my post as Director of Fundraising at Contact a Family, KEDA had been supporting our fundraising for five months. I was very impressed by the amount that had been achieved in that time and the quality of the work. Not only had KEDA been focused on delivering income, they had made significant progress in developing much needed systems and processes. In my many years as a Fundraising Director I have rarely seen such positive impact from external fundraising support. I commend them to you highly.

Jane Burns, Director of Fundraising and Marketing

Contact (formerly Contact a Family) is the leading UK-wide organisation providing expert advice, information and support to families of disabled children. In August 2014, Contact was in critical uncertainty over the future of its funding with £2.8 million (54% of revenue) due to end within ten months. Contracts that had traditionally been renewed on a rolling basis were now subject to a competitive tendering process, requiring new levels of specialist skill. Cuts of contract value between 20% and 30% also meant that much of this funding would have to be replaced from alternative sources. During August/September 2014, the fundraising team went through a consultation and restructure to become better positioned to meet its urgent target of £2.8m, however this led to senior vacancies in the short term.
KEDA Consulting put together a team of consultants to provide strategic advice, bid writing, team management, prospect research and support in implementing a programme of change in how departments work together to develop new projects and funding bids. With KEDA’s managerial support and direct involvement in fundraising, over £4.5m was secured within just seven months, including £3.2m against its 2015/16 target of £2.8m. Alongside meeting the immediate funding needs of Contact, we also supported longer term development needs. Permanent staff received mentoring, where needed, to improve bid writing skills and account management practices. Wider organisational practices around service planning, budgeting and full cost recovery were explored with finance, operations and senior management to identify actions for increasing fundraising efficiency and success. KEDA supported recruitment to ensure a strong team of permanent fundraisers to drive forward Contact’s fundraising success.
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SAVE & ACCEPT
Head of a Fundraising Team in a large charity with at least one trust fundraiser

If you are not securing the amount of grant income you think you should be, it is probably not due to a lack of capacity. It might be for a number of more complex reasons, such as organisational issues which require better collaboration with colleagues in other teams such as services, finance, policy and so on; or performance issues, such as ineffective practices within the trust fundraising programme. Or you may have a temporary reduction in capacity due to a trust fundraiser leaving or being on maternity or sick leave.

Director/Head of Fundraising at a charity with a small fundraising team

We have found that charities with small fundraising teams are often failing to maximise grant funding opportunities for one of three reasons:

  1. If grant funding has not been a focus in your charity, then you and your team are not likely to be experienced in this area of fundraising and already have a full workload
    managing other income streams. In this case, you are not well placed to identify the best funding opportunities and develop compelling applications.
  2. You do have the experience and expertise in securing grant funding but this is only one part of your role so you don’t have enough time to grow grant income to its full potential.
  3. You have a dedicated trust fundraiser but they are not maximising opportunities to grow grant income to its potential. This could be due to issues with strategy, performance or organisational issues outside of their control.
CEO of a small charity with no fundraising staff

We find that small charities usually have a history of raising most of their income from either grant funding or community fundraising.

If you lead a small, grant funded charity, you will probably be skilled in bid writing by necessity. You might be a great bid writer. However, we know that this is only one aspect of your role, alongside overseeing your services, managing the team and often everything else from accounting to fixing the printer! If you are stretched thinly, you will be missing out on funding opportunities that could help to grow your charity.

If you lead a small charity that relies on other forms of fundraising, you and your team may have very little experience of identifying and securing grant funding. You might not know where to start in terms of identifying the right funders to apply to, writing a compelling case for support or how to even make time for this amongst everything else.

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    Fundraising strategySecuring grant fundingUnrestricted income streams

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