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Likewise
Likewise is a charity and community centre in Camden with a long history of supporting people across the community. Over the past 30 years Likewise has been at the forefront of innovative approaches in social care, mental health and community. The charity’s approach is to do things with people rather than to or for them, learning from each person in order to provide support and care that is relevant to their context and personality even as these change over time.

Likewise takes a Human Learning Systems approach to their learning and evaluation work, which fits well with their principles and practices, such as ‘relationship first, outcomes follow’. The charity avoids using labels and is not prescriptive about what outcomes a client should want to achieve or what the activity should be for achieving it. This has been highly effective but is quite different to the way that many funders think about social impact. We worked with Likewise’s management team to explore their work and how to articulate its impact in terms that would resonate with a wide range of potential funders, whilst staying true to the charity’s core principles and the language they use in describing their work with clients. We also provided advise on income diversification and resourcing.
Working with Alex was great, he very skilfully held a mirror up for us, distilled lots of information into a compelling proposition and facilitated great conversations.

Matt Shepherd, Director, Likewise

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Head of a Fundraising Team in a large charity with at least one trust fundraiser

If you are not securing the amount of grant income you think you should be, it is probably not due to a lack of capacity. It might be for a number of more complex reasons, such as organisational issues which require better collaboration with colleagues in other teams such as services, finance, policy and so on; or performance issues, such as ineffective practices within the trust fundraising programme. Or you may have a temporary reduction in capacity due to a trust fundraiser leaving or being on maternity or sick leave.

Director/Head of Fundraising at a charity with a small fundraising team

We have found that charities with small fundraising teams are often failing to maximise grant funding opportunities for one of three reasons:

  1. If grant funding has not been a focus in your charity, then you and your team are not likely to be experienced in this area of fundraising and already have a full workload
    managing other income streams. In this case, you are not well placed to identify the best funding opportunities and develop compelling applications.
  2. You do have the experience and expertise in securing grant funding but this is only one part of your role so you don’t have enough time to grow grant income to its full potential.
  3. You have a dedicated trust fundraiser but they are not maximising opportunities to grow grant income to its potential. This could be due to issues with strategy, performance or organisational issues outside of their control.
CEO of a small charity with no fundraising staff

We find that small charities usually have a history of raising most of their income from either grant funding or community fundraising.

If you lead a small, grant funded charity, you will probably be skilled in bid writing by necessity. You might be a great bid writer. However, we know that this is only one aspect of your role, alongside overseeing your services, managing the team and often everything else from accounting to fixing the printer! If you are stretched thinly, you will be missing out on funding opportunities that could help to grow your charity.

If you lead a small charity that relies on other forms of fundraising, you and your team may have very little experience of identifying and securing grant funding. You might not know where to start in terms of identifying the right funders to apply to, writing a compelling case for support or how to even make time for this amongst everything else.

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    Fundraising strategySecuring grant fundingUnrestricted income streams

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